Contrary to what many believe about the most famous leaders and entrepreneurs in the world, they aren’t fortune tellers. They don't have to be, and you don’t either.
Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true. However, if, when they listen to those customers, empathy, creativity and innovation intersect, those companies can establish trusted relationships with customers.
And that trust can be based on a mutual transmission of value: The customers get their problems solved and the companies find out exactly what they need.
